Who are You


"The unexamined life is not worth living"
- Attributed to Socrates (470 – 399 BC)

Are you truly living your life or simply existing day to day?

Do you feel healthy, happy and prosperous more often than not?
Do you feel a sense of purpose in your life or are you just blown around the winds of fate?

What if you slowed down long enough to define the things that are actually important to you
and then eliminated everything else in your life that wasn't?

"Josh has been an invaluable support in helping me get unstuck from mediocre stagnation into owning my life's purpose and passionately engaging to bring my message to the world. With his insightful coaching my energy and sense of fulfilment have sky-rocketed while my impact and income are steadily growing.

Josh is a true exemplar of optimal living and is an embodied library of life-transforming insights, strategies and tools."

Mark Usher

Mark Usher

Inventing and Reinventing Yourself


2019 I spent consciously inventing and reinventing myself.
I wrote my Lifebook v1.0.
I completed a 300 day Optimize Coach program.
I trained for and obtained a Spartan Trifecta.

Plus many other quests. 2019 felt like my best YEAR ever.


Now, I'm setting intentions for the next 10 years.
2020 will be my greatest DECADE ever.

"It all comes down to controlling and mediating our attention.

So if you are a wonder junkie, if you believe as Carl Sagan did as understanding is a kind of ecstasy, if you are hungry for the sublime, learn to control your attention.

Learn to control your mind, your thoughts… because your creative and linguistic choices, the very words you use to map your reality, feed back into your reality.

You are the painting.

You are the paintbrush.

You are the canvas.

You are the question.

You are the answer to the question you are looking for.

You are also, my friends, the question.

You are everything.

We are everything.

We are sentience.

We are consciousness, the most sublime, miraculous thing in the universe.

So you better be having a good time and authoring your fate.

Turn your life into a living, breathing work of art, because anything less would be a tragedy."

― Jason Silva

Creating You


What do you want?

Why do you want it?

What's getting in the way?
What are you going to do about it?



If you feel both excited and terrified by these questions then I'm interested in working with you.


>